When you're Seriously Seedy and you sell Crack at Cambie and Hastings, don’t be surprised if you’re not first assumed to be a bakery. One look though the windows of Purebread at the breads and goodies inside, though, and its true identity becomes very clear. Seriously Seedy is one of their popular breads and as for Crack, it's a bar that's like a butter tart but better, and just one of the addictive, cheekily named treats you'll find in store. Purebread is also home to Choc Therapy, a super chocolately loaf; OMGs — half brownie, half cake, all delicious; and Butter Crunch (like almond roca on, well, crack) and well over one hundred different breads, savoury baked goods and treats.
The Vancouver location of this bakery that's a Whistler institution grew out of Vancouverites' addiction to Purebread's offerings. Long a fixture at local farmers markets, they were constantly being asked when they were opening here, and in the fall of 2014 they opened in Gastown.
